Activism officer

Contrary to their reputation as master manipulators without conscience, for the most part, lobbyists are ethical, working hard to defend causes and promote their clients’ opinions and interests. Skilled negotiators, they need extensive knowledge of various fields, from politics and economics to the law.

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Fun fact

Lobbying can often take less traditional forms. For example, although it went largely undetected, it was lobbying that helped to ban deep-sea trawling in Europe. In November 2013, illustrator Pénélope Bagieu published “take five minutes and sign, mate”, an illustrated plea in the form of a comic strip calling for a ban on deep-sea fishing. The cartoon invited people to sign a petition by directly accusing French supermarket chain Intermarché of being to blame. The comic went viral in just a few days and the whole industry eventually gave in to consumer pressure. On 2 December, fellow supermarket Casino removed deep-water fishing products from their shelves, followed by Carrefour and finally Auchan. Intermarché followed suit in late December. An agreement was finally concluded in 2016 – there would be no more deep-sea fishing within the European Union.

Skills

Hard skills

  • Use communication techniques
  • Negotiating
  • Rhetoric
  • Design information system
  • Law
  • Communicate with media
  • Editorial standards
  • Disseminate internal communications

Soft skills

  • Active listening
  • Persuasion and inspiration
  • Oral expression

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