Do you think there are too many adverts online? On Google, the “I’m Feeling Lucky” button takes you directly to the website that appears at the top of the list of your search results – without taking you to the ads... A little gimmicky, perhaps. Especially since less than 1% of all searches use the feature, but that still represents $100 million (!) in “lost advertising revenue” per year. That’s not very kind on hardworking traffic managers, Google!