Digital media planner

It’s all well and good to have a website, but it still needs to be seen! For that, you can always call on the specialists in online advertising and behaviour: web traffic managers.

  • Starting salary (per month)-
  • Job ads17

Fun fact

Do you think there are too many adverts online? On Google, the “I’m Feeling Lucky” button takes you directly to the website that appears at the top of the list of your search results – without taking you to the ads... A little gimmicky, perhaps. Especially since less than 1% of all searches use the feature, but that still represents $100 million (!) in “lost advertising revenue” per year. That’s not very kind on hardworking traffic managers, Google!

Skills

Hard skills

  • Create media plan
  • Sociology
  • Project management
  • Perform online data analysis
  • Digital marketing techniques
  • Statistics

Soft skills

  • Learning strategies
  • Logical reasoning
  • Formulation of opportunities

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