If you work in B2B (business-to-business) sales and feel like your customers are taking longer and longer to make a decision, you’re not alone. Research published by consultancy firm SeriousDecisions in 2013 found that the time taken to make a corporate purchasing decision had increased from an average of ten months to over a year. It’s thought to be because more and more stakeholders have become involved in decision-making processes, at the same time as companies are receiving more and more requests. And this trend isn’t about to be reversed, which means we probably need to find new ways of selling and offering that personal touch to be more effective.