adidas AG

At adidas, we see endless possibilities ahead of us.

Our identity is defined by our purpose, our mission, and our attitude.

Our purpose: Through sport, we have the power to change lives

Our mission: To be the best sports brand in the world

Our attitude: Impossible is Nothing

Our purpose, mission, and attitude guide the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. They define who we are. 

The adidas People Promise will guide us as we strive to deliver our mission to be the best sports brand in the world and live our purpose - Through sport, we have the power to change lives. You will also see our attitude of ‘Impossible is Nothing’ reflected in our People Promise.

"TOGETHER WE ARE A TEAM OF REBELLIOUS OPTIMISTS, CONSTANTLY CHALLENGING THE STATUS QUO. WE SEE POSSIBILITIES WHERE OTHERS ONLY SEE THE IMPOSSIBLE. WE SERVE THE NEEDS OF OUR CONSUMERS, ATHLETES, AND COMMUNITIES. WE TRAIN INDIVIDUALLY, AND AS A TEAM, TO INSPIRE, INNOVATE AND GROW. WE ARE FAIR. WE ARE AUTHENTIC. OUR GAME IS BUILT ON TRUST. WE LIVE INCLUSIVITY EVERY SINGLE DAY. WE PLAY TO WIN IN OUR MISSION TO BE THE BEST SPORTS BRAND IN THE WORLD. TOGETHER, WE ARE ADIDAS."