Contentsquare

With its largest acquisition to date, Contentsquare strengthens its analytics platform with a 360 view of the end-user experience.

New York, December 7, 2023, 9am ET – Contentsquare, a global leader in Digital Experience Analytics, today announced that it has completed its acquisition of leading Product Analytics Platform Heap. This acquisition brings together two complementary industry players, unlocking a new era of customer insights and redefining how businesses and organizations understand and optimize their customers’ online experience.

Contentsquare previously announced it had entered an agreement to acquire Heap on September 28, 2023. This will be Contentsquare’s largest acquisition to date, and will allow the company to accelerate its product vision, enabling the delivery of an all-in-one analytics platform that will serve as an advanced alternative to traditional analytics. With this strategic move, Contentsquare brings together two distinct but complementary categories of analytics, strengthening its position as market leader in both digital experience and product analytics, and offering clients a competitive edge in an increasingly data-driven business landscape...

Continue reading the announcement on the Contentsquare blog.

Learn more: https://contentsquare.com/heap/