DIOR

Luxe

Company type

Large company


Sector

Luxury / Fashion


Location

30 Avenue Montaigne, Paris

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Christian Dior Couture proudly organized the ‘Charity Cycle Challenge from London to Paris' to raise awareness and funds for UNIQUE, a British charity supporting individuals with rare chromosome disorders.

At Dior, we are designers of responsible futures.

Christian Dior Couture proudly organized the ‘Charity Cycle Challenge from London to Paris,’ uniting #DiorTalents from the UK and France in a three-day journey dedicated to raising awareness and funds for UNIQUE, a British charity supporting individuals with rare chromosome disorders.

Led by Geoffrey Bailey, Facilities Manager UK & Ireland, our dedicated cyclists set off from the Dior Boutique on New Bond Street in London, covering 200 km over two days before reaching the historic 30 Montaigne Boutique in Paris.

Geoffrey shares: ‘I feel very proud that the event has grown with both UK and French participants in 2024. The engagement from the team has been amazing and is shaping up to be a super rewarding few days. When my child was diagnosed with this condition, I was devastated, and it was very difficult to adjust. This event has allowed me to take action to support this cause. I thank Dior for this support.’

Carl Croft, UK Training Manager, adds: ‘I am doing this charity cycle to support an amazing initiative of raising funds for UNIQUE. I feel privileged to work for a Maison that gives us the opportunity to participate in these meaningful activities and supports us in making them a reality.’ 


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#DreamInDior