Swarovski

Our Holiday 2024 campaign with Global Brand Ambassador, Grammy award-winning singer and actor Ariana Grande, was envisioned by our Global Creative Director Giovanna Engelbert, lensed by leading fashion photographers Mert and Marcus and captured on film by music video director Christian Breslauer.

Alexis Nasard describes Ariana Grande as “a complete artist”, known for her ”accessibility, warmth and friendliness.” Read more about the topic and our strategic vision on businessoffashion.com. 

The Party of Dreams

In this year’s holiday campaign, we follow Ariana Grande on a joyful extravagant journey. The global pop icon ventures into the Party of Dreams as if she were entering the world of Swarovski itself. As the party gathers pace, she encounters fabulous fashion mavericks, each adding their magical allure to the party, each the embodiment of bold self-expression. Styled in radiant pieces from our iconic Millenia and elegant Matrix Crash families, Ariana Grande is the essence of pop luxury as she and fellow guests light up the party in brilliantly unique looks, while the mood is energized by their unforgettable, feelgood dance moves.

"Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience. I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together. The energy on set was contagious - we had so much fun dancing that no one wanted to go home! It’s great to bring some joy and sparkle this Holiday Season, and I’m thrilled to continue this journey with Swarovski." - Ariana Grande, Swarovski Global Brand Ambassador