Swarovski

Masters of Light Since 1895

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Company type

Large company

Sector

Luxury / Fashion

Location

Wattens, Austria

News (70)

  • Company life

    🎄 Get in the Holiday Spirit with Our Magical Christmas Collection! 🎁

    Ready to turn your home into a festive wonderland? Imagine your space bursting with vibrant colors, twinkling crystals, and holiday vibes that’ll make every corner feel magical. 🌟 ✨ Deck Out Your Tree in Style Why settle for the ordinary when you can have extraordinary? Our hanging ornaments are modern takes on classic holiday symbols—think reindeer, stars, and snowflakes but with a dazzling twist. With their delicate ribbons and stunning crystal designs, they’ll make your tree the showstopper of the season. And don’t forget our elegant tree topper—a total must-have to crown your masterpiece! 🎅 Figurines That Tell Stories These aren’t just decorations—they’re keepsakes! From graceful reindeer to Santa in all his jolly glory, our figurines add heartwarming magic to your holiday setup. Plus, they make perfect gifts that your friends and family will treasure forever. 🎥 Press Play to See the Magic in Action! Click on the video link to see how our collection can bring your holiday dreams to life.

  • Other

    Destined for the Dance Floor

    Stuart Weitzman for Swarovski Creators Lab. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.  Find out more:

  • Other

    Ariana Grande Invites You to the Party of Dreams

    Our Holiday 2024 campaign with Global Brand Ambassador, Grammy award-winning singer and actor Ariana Grande, was envisioned by our Global Creative Director Giovanna Engelbert, lensed by leading fashion photographers Mert and Marcus and captured on film by music video director Christian Breslauer. Alexis Nasard describes Ariana Grande as “a complete artist”, known for her ”accessibility, warmth and friendliness.” Read more about the topic and our strategic vision on businessoffashion.com.  The Party of Dreams In this year’s holiday campaign, we follow Ariana Grande on a joyful extravagant journey. The global pop icon ventures into the Party of Dreams as if she were entering the world of Swarovski itself. As the party gathers pace, she encounters fabulous fashion mavericks, each adding their magical allure to the party, each the embodiment of bold self-expression. Styled in radiant pieces from our iconic Millenia and elegant Matrix Crash families, Ariana Grande is the essence of pop luxury as she and fellow guests light up the party in brilliantly unique looks, while the mood is energized by their unforgettable, feelgood dance moves. "Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience. I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together. The energy on set was contagious - we had so much fun dancing that no one wanted to go home! It’s great to bring some joy and sparkle this Holiday Season, and I’m thrilled to continue this journey with Swarovski." - Ariana Grande, Swarovski Global Brand Ambassador

  • Company life

    Swarovski Foundation Launch 2025 Creatives For Our Future Programme

    The SWAROVSKI Foundation Creatives for Our Future program is back for its fourth year, inviting creatives worldwide aged 21 to 30 from disciplines including fashion, design, art, architecture, science, technology and engineering to apply. This program, designed in collaboration with advisor the @United Nations Office for Partnerships, aims to identify and accelerate the next generation of creative leaders in sustainability. What’s included in the programme: Financial grant to advance your sustainable project. New York trip to build your sustainable network. One-on-one mentorship from industry leaders. Educational masterclasses featuring top experts. Networking opportunities with influential figures. Apply Now: Applications are open until October 15, 2024 (23:59 BST) at www.sfcreatives.org. #SwarovskiFoundation #SFCreatives

  • Other

    Swarovski Lights Up Paris

    As the City of Lights welcomes athletes on to the world’s greatest sporting stage, Elite Sportswear, LP and USA Gymnastics unveil eight stunning new leotard designs for Team USA, embellished with over 47,000 Swarovski Crystals. In a patriotic palette of red, white, and blue, three of the leotards take inspiration from the iconic stars and stripes of the American flag. The remaining five pay homage to this year’s host city. For the first time, Swarovski Crystal Pearls have been incorporated into the gymnasts’ costumes, reflecting the renowned elegance of Paris in the athletic realm. Flecked with subtle touches of gold, the leotards also celebrate Team USA’s previous successes. Taking Elite Sportswear, LP two years to concept and create, the leotards fuse couture-like details with high-tech fabrics in silhouettes shaped for podium-worthy performances. Shimmering with artistry, pride, and precision, each design captures the brilliance of the gymnasts and the unique spirit of the competition.

  • Company life

    Swarovski Announces Ariana Grande as Brand Ambassador

    Swarovski is joining forces with Ariana Grande as its new ambassador and face of the brand. This partnership unites two icons of pop culture and will be launched with a Holiday Campaign in 2024. The Grammy winning singer, songwriter and actress is among the world's best-selling artists, celebrated for her breathtaking performances and incredible vocal range.  Ariana is also a powerful advocate for inclusivity and empowerment. Ariana Grande commented: "I am thrilled to be Swarovski's Brand Ambassador. It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle." Giovanna Engelbert, Swarovski Global Creative Director, commented: “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”

  • Other

    Swarovski Kristallwelten x Circus-Theater Roncalli

    A summer full of wonder lies ahead of us: from July 19 to September 1, 2024, you will experience a dazzling circus experience full of lightness and joy in the garden of Swarovski Crystal Worlds.  Immerse yourself in the magical circus world, where the artists of Circus-Theater Roncalli enchant guests with breathtaking acrobatics and spectacular show acts.  Opening hours are every day from 9:00 to 7:00, last entry is at 6:00. The circus program, entry to the Chambers of Wonders and the play areas in the garden are included in the day ticket. Find out more:

  • Meeting

    Career Perspectives: Swarovski at Career & Competence Fair 2024!

    On April 24, we had the pleasure of presenting our company at the Career & Competence Fair in Innsbruck, Austria, where we were able to give visitors an insight into the wide range of career opportunities at Swarovski. Around 115 companies showcased their offerings at the Career Fair. The Swarovski stand attracted a remarkable number of graduates and young professionals who engaged with our team to discuss their career aspirations and explore the various career paths that await them. Using augmented reality, potential candidates were immersed in the world of crystal, interactively exploring different job opportunities at Swarovski while gaining insights and facts about our company. Find out more: