Sales directors are the link between individual sales teams and the wider commercial department. Within companies, they’re like the control tower, watching over all the sales reps and teams.
Fun fact
It’s a well-known fact that salespeople are good storytellers. And they need to be! A Stanford study revealed that if you just give someone a bunch of statistics, they’ll only be remembered 5-10% of the time. But if you give them statistics through anecdotes, that figure jumps to 65-70%.
Hard skills
Soft skills
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