What does a store manager do?

What does a store manager do? 

Retail management jobs have become much more important in recent years. Since retail is becoming increasingly digitised and due to the rising popularity of e-commerce, store managers have to continuously work on making their shops as attractive as possible and offer customers a high degree of added value, even in these times of convenient shopping online. And of course, as a store manager, you're also heavily involved in day-to-day business and responsible for administrative tasks.

Let's take a look at the store manager job description before we look more closely at what tasks are involved.

A store manager is a manager responsible for the financial and organisational management of a shop. They may also be called a shop manager, branch manager or retail manager. The tasks of store managers can be divided into operational activities to do with day-to-day business and strategic aspects of corporate management.

You can find more details about store management that you might find useful here.

Store manager duties at a glance

As a store manager in the retail industry, you're responsible for a very diverse range of tasks, ranging from aspects of corporate strategy and personnel organisation to operational and administrative duties. To answer the question "What does a store manager do?", we've divided the tasks into sub-areas:

• Business management: 
• Commercial management of the shop 
• Determination of the main corporate goals 
• Planning sales targets 
• Regularly measuring progress against targets 
• Preparation of market and competition analyses 
• Key performance indicator (KPI) analysis 
• Reporting to the shareholders or executive board 
• Sales strategies (discounts, promotions, advertising campaigns) 
• Personnel management: 
• Coordination of the staff in the store 
• Recruitment (job adverts, interviews, contract negotiation) 
• Staff training (sales assistants, warehouse workers, cashiers, temporary staff) 
• Optimisation of customer service quality 
• Organisation of operational processes: 
• Check and optimisation of the presentation of goods 
• Organisation of the product range 
• Setting the daily pricing policy 
• Maintaining supplier relationships (supply chain) 
• Monitoring of the stock 
• Ensuring that all legal regulations (hygiene, health, accident prevention) are met

You can also find more interesting information about working in store management here.