Our Digital Marketing Director, ChrisDelahunty, was invited to talk on the Voxburner’s Youth Trends podcast, sharing insights on how to stay relevant, consumer focussed and digital first during the pandemic and why purpose is so important both for him personally and for the brand.

ARTICLE_SUBJECT_CHALLENGE

YOUTH TRENDS: EASTPAK'S CHRIS DELAHUNTY ON THE SECRET TO STAYING RELEVANT TO YOUNG PEOPLE FOR 70 YEARS

JobTeaser

An insight to our EMEA Headquarter in Stabio, Switzerland

Rob Herdman, Senior Manager For Media And Pr, Napapijri

Stephen Cherry, Senior Retail Director The North Face

VF Corporation

<h2>Lifestyles. Not Labels.</h2>Our iconic brands are more than just labels. Each one is uniquely authentic and has earned its place in the lives of millions by consistently exceeding their expectations with amazing products that enable them to live sustainable and active lifestyles. <h3>The North Face</h3>High Performance Outdoor Apparel, Footwear, Equipment, AccessoriesExpanding from a single storefront in San Francisco, The North Face®&nbsp;brand has been revolutionizing outdoor gear and inspiring a global movement of exploration for nearly 50 years. Built on innovation, The North Face®&nbsp;brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure. <h3>Timberland</h3>Outdoor Lifestyle Footwear, Apparel &amp; AccessoriesTimberland never stands still. Everything Timberland makes and does is designed to move the global community forward. Stronger. Greener. Better.Ever since the beginning, work is what Timberland has done. In 1973, the brand introduced its Original Yellow Boots built for the outdoors, changing weather, and of course, work. It’s no accident these boots were loved worldwide. That’s because regardless of why people wore them, they came with a purpose: to get things done. <h3>Vans</h3>Youth Culture Inspired Footwear, Apparel, AccessoriesThe Vans®&nbsp;brand has been connecting with youth culture to promote creative self-expression, authenticity and individuality for over 50 years, proudly celebrating the brand’s deep heritage in action sports, art, music and street culture.Today, the Vans’ evolution continues. From its foundation as an original skateboarding company and its emergence as a leading action sports brand, to its rise in becoming one of the world’s most influential action sport and youth culture brands —Vans® has championed powerful cultural storytelling that matches its business performance. <h3>Dickies</h3>Pants, shirts, jeans, outerwear, scrubs, tactical and mechanic uniformsDickies®, the global leader in performance workwear, has provided hard-wearing, long-lasting and comfortable clothes since 1922. Starting with the bib overalls, we’ve grown from work pants and work shirts to offer a full line of pants, shirts, jeans, outerwear, scrubs, tactical and mechanic uniforms. The durability and unmatched value means hardworking men and women trust our brand—available in over 100 countries and backed by our 100% satisfaction guarantee. <h3>Napapijri</h3>Premium Outdoor Apparel, Footwear, AccessoriesThe Napapijri®&nbsp;brand began its journey in 1987. It draws its inspiration from the shadow of Europe’s highest peak, the Monte Bianco, where an Italian travel bag manufacturer mixed design innovation with style and revolutionized outdoor apparel.The Napapijri® brand is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, gives visual expression to the North and South Poles. <h3>Altra</h3>FootwearUnleashing human potential by inspiring the world to move naturally. We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail, and start running. Our mission to get everyone out and running may be bold, but we won’t stop trying until it’s a reality. <h3>Eastpak</h3>Bags, LuggageThe high-quality, high-style packs of the Eastpak® brand were first created nearly 40 years ago by Eastern Canvas Products, Inc., a manufacturer of duffel bags, backpacks and safety equipment for the U.S. Army. Today, the Eastpak® brand infuses style and innovation into its street-smart backpacks, convenient shoulder bags and ingenious travel inventions, such as the creation of wheeled luggage, making it easy to move across town or across the world. <h3>Kipling</h3>Handbags, Luggage, Backpacks, Accessories, Personalization, GiftsOur success story started in ‘87 in the heart of the fashion capital Antwerp (Belgium) with the iconic crinkled nylon bags.Today Kipling’s well-known bags and accessories are available around the world in 436 stores in 80 countries and can be found in more than 7500 shops including the best department-stores. <h3>JanSport</h3>Backpacks, Luggage, ApparelAs it’s made packs and outdoor gear since 1967, the JanSport® brand has always been about the journey and the discovery of fun, freedom and adventure. Always innovating, the JanSport® brand designs world-class packs for everyone everywhere that are durable and versatile – for life. And because the brand believes quality products should last, all JanSport® brand packs come with a lifetime warranty. <h3>Smartwool</h3>Performance-Based Merino Wool Socks, Apparel, AccessoriesThe Smartwool® brand designs its products to maximize the benefits of Merino wool and deliver extraordinary comfort that helps people do what they love, longer. The brand’s inspiration stems from its backyard, the Colorado Rockies, where new ideas for products are discovered and tested every day. The Smartwool® brand is driven to push the boundaries of Merino wool to build smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor life. <h3>icebreaker</h3>Natural Performance ApparelFounded by Jeremy Moon in 1995 in New Zealand, the icebreaker® brand pioneered the ethical and sustainable production of natural performance apparel. The apparel collection for men, women and children harnesses the natural performance properties of Merino wool sourced directly from the most sustainable and ethical Merino farms in New Zealand.