How to write an attractive job offer for Gen Z?

To comprehend the workings of Gen Z, it's vital to recognize their digital upbringing alongside their strong connection to humanity. They actively seek authentic relationships, particularly in the professional sphere, and are driven by a desire for meaning and responsibility in their work. Let's delve into their characteristics together and strategize ways to captivate and inspire them effectively.

Crafting a great job ad: understand candidates before hiring them

The zoomers, also known as Generation Z or Gen Z, have entered the job market since 2010. They encompass individuals born between 1995 and 2010. 

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100% Gen Z: Digital connection and human-centric values

The paradox lies in the fact that, despite being hyper-connected, Gen Z places paramount importance on human connection and authentic socio-professional relationships. While hierarchy remains present, it should lean more towards leadership than paternalism. Transparency, coupled with fairness, is essential; it should be assumed rather than imposed to gain acceptance.

As often reiterated, they are indeed the most digitally connected generation, being true "digital natives." Born with a computer, smartphone, or tablet by their side, they excel in utilizing these tools. Spending an average of over 4 hours per day on their connected devices, there are ample opportunities to attract them.

Did you know?

With equal mission and compensation, 52% of young adults aged 18-25 would choose one company over another based on good rapport with their future managers and colleagues. (Source: Maki/JobTeaser study, March 2023).

Corporate Social Responsibility (CSR): The quest for meaning

The quest for meaning ofcourse ! CSR plays a significant role in the aspirations of this generation. Enhancing employer branding and communicating CSR policies on social media platforms are crucial. The company's commitments should be highlighted, encompassing not only environmental but also social causes.

Work-life balance: Flexibility

Work-life balance, or well-being at work, also holds significance, and among all these battles, flexibility is arguably the most crucial. Telecommuting has become essential post-COVID. Lengthy meetings are not suited for this fast-paced and agile generation, which aims to work better and more freely. 

Crafting a great job ad: insights from JobTeaser

Now that you're familiar with your persona, here are some practical tips for effective inbound recruiting and creating a flattering candidate experience. This will help prevent missing out on top talent due to unappealing job postings or overly lengthy and complicated recruitment processes.

Did you know?

82% of individuals aged 18 to 25 have abandoned a job application despite being interested in the job.

The main reasons for disengagement include:

• An unoptimized recruitment platform: 32%
• Mixed or negative reviews on professional platforms (Glassdoor, LinkedIn, etc.): 28%
• The requirement to provide a cover letter: 23%
• The requirement to enter the same information (education, experience, etc.) multiple times on the application platform: 22%. (Source: Maki/JobTeaser study, March 2023).

Read on our blog make recent graduates apply with this job description 

A clear and polished job title

As mentioned earlier, Gen Z is highly connected. They spend a significant amount of time on social media platforms, making them ideal channels for reaching out. Applying through social media requires submitting a quick and effective application with a clear and polished title containing relevant but only necessary information. Here's a concrete example: job title, job specifics (technology, type of business, etc.), and required experience. Assume the role of a copywriter to create a title that sparks curiosity about the job posting!

Efficiency: the application form 

Your recruitment toolkit should include an application form featuring thought-provoking questions that reveal the candidate's soft skills and technical skills. This form seamlessly substitutes the traditional cover letter. With its dynamic and tailored approach, it paves the way for engagement, potentially adding a playful touch to enrich the candidate journey.

Providing details about the company: conversational chatbot

Use artificial intelligence to assist the candidate. Before submitting their application, they can ask a few questions to the conversational chatbot, which will provide answers and give them a clearer idea of the position, the company itself, its commitments, and its values. This way, they can make a clear decision on whether or not to apply, enhancing the candidate experience. This tool also helps the recruiter by reducing sorting and targeting, saving them time.

Cooptation: letting employees recommend jobs

It is a modern and rewarding solution, allowing an employee to recommend a candidate from their network when a position becomes available. A reward is usually given when the recruitment is successful. Everyone wins as the company saves on recruitment costs.

Another solution to help existing employees in the company is to organize open conferences on topics that support CSR and employer branding. An additional opportunity to meet and possibly recruit talent.

Effective communication often comes down to common sense. For this, HR and the communication department can collaborate to find ways and methods to combine employer branding and digital marketing that suit this Gen Z.

Download our ultimate template to build the perfect job listing and attract young talent

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You now have all the keys to reflect on your company culture, nurture it, and share it with the outside world.

JobTeaser is the preferred job board for employers and the preferred career service for European schools and universities. Whatever your recruitment needs, we can assist you in hiring and retaining the best young talents.