L'Oréal Groupe

From intern to Digital Content Manager at L'Oréal. Discover Clara Dousset's career path

Who are you? And where do you come from?

My name is Clara, I grew up in Paris and I went abroad to study: 4 years at the University of Bath in England and 1 year at ESCP in Madrid.

I joined L'Oréal in July 2021 as an Assistant Digital Services Project Manager in the DMI* team of L'Oréal Paris. In January 2022 I joined the e-D2C* Centralized Luxury team for Europe as Digital Content Manager.

* International Marketing Department

*Direct to consumer e-commerce

How did you discover L'Oréal?

As a French woman, I have always used L'Oréal products!

My first experience working with the group was during my master's degree in digital marketing at ESCP. As a group, we had to present a concept and a social activation plan to boost the sales of the brand Khiels. I was able to discover the universe of this brand as well as the group as a whole. I also realized the extent of the resources and opportunities at L'Oréal and that's what pushed me to apply for an internship in Digital Marketing at the end of my studies.

What is your favorite part of your job?

Today, as a Digital Content Manager, I have the chance to discover E-commerce in its entirety. From product creation to promotion activation, including discussions with the socials or CRM* teams, I am immersed in the design and optimization of E-commerce websites. I'm never bored and I'm constantly learning new things that will serve me throughout my career (SFCC, Photoshop etc).

Another aspect of my job that I love is having a real impact.  The changes and improvements I make are visible on the sites and in the numbers and that's super motivating!

*Customer Relationship Management

What surprised you when you arrived at L'Oréal?

The "Fit" culture. At L'Oréal, interns, employees, apprentices, etc. are all encouraged to go out and meet people outside their team and métier. It's pretty intimidating at first, but it allows you to discover all the different jobs that exist within the group and to meet new people. It's a great way to introduce yourself and the people you work with.

Your missions in a few words ?

My main mission is to take care of the webmastering* of the Armani Beauty and Valentino Beauty websites for all the countries in the European zone. That is to say the animation of the sites, the configuration of promotions, and the creation of new products, I am also in charge of SEO and optimization the UX of the sites.

*Create and manage the content and organization of a site

A lesson you learned at L'Oréal?

You don't need to know everything, you just need to be motivated!

Any advice for future interns in your field?

Be proactive! There are so many opportunities in this group, show that you are willing and that you want to learn, it will be valued!

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