Parfums Christian Dior

At Parfums Christian Dior, we are committed to empowering future leaders to design their dream vision of luxury fashion beauty.

This fall, Parfums Christian Dior was honored to collaborate with the students of HEC Paris’ Strategic Marketing class, led by professor Gachoucha Kretz, PhD. Inspired by a master class from Kevin Séchaud, International Fragrance Marketing Director, the students were tasked with a challenging business case: imagine an innovative fragrance launch to attract a new generation of client.

Last week, the project culminated with a presentation of the students’ work, hosted at the Maison headquarters, before a jury led by Kevin Séchaud. Following rich discussions between the students and jury on marketing Dior perfume to a Next Gen audience, the jury congratulated the students, awarding prizes to the winning groups.

On behalf of the Maison, we thank the HEC Paris students for their hard work, insights, and creativity and we wish them every success as they begin building their dream careers.