Meeting of top talents: Talent Meets Bertelsmann 2024
For the 16th time, Bertelsmann's "Talent Meets Bertelsmann" (TMB) event has created a platform for young talents who want to explore their entry into professional life. More than 50 top students from all over Europe met at the end of June at the Group’s Representative Office "Unter den Linden". TMB, hosted by VOX presenter Amiaz Habtu, provided a wide range of insights into the world of Bertelsmann. The event offered discussions with high-ranking executives, workshops on the development of AI-supported business models and great opportunities for personal networking. But what makes this event so special? Participant Rod Mitecki puts it this way: "TMB is unlike any other recruiting event, because it is far from being just that. It's a networking platform, a workshop, a pitch competition, a career fair, a club night and so much more, in just three days." In seven workshops, the students developed business ideas on the topics of AI governance, content marketing, creator economy, sales, digital fitness, fintech and healthcare. The teams then presented the results of their intensive work to a jury of Bertelsmann executives. The "Healthcare" team was awarded first place for its ideas for the digital ecosystem of Afya, a leading medical education company in Brazil. The winning team can look forward to a five-day trip to Barcelona, where they will meet representatives of the Bertelsmann divisions based in Spain and get to know the Group from the inside during a visit to the offices of Penguin Random House Grupo Editorial. Sze Wai Chan was part of the "Healthcare" team and was delighted that, unlike traditional business case challenges, both the tasks and the presentation at TMB were very creative. "Our team worked hard to make the presentation engaging and entertaining," she says. "This was a very helpful exercise that can be transferred to other areas – good storytelling is key. I was impressed by the setting in which the presentations took place. It was an unforgettable experience to be on a stage reminiscent of a TV show, with professional camera work and a presenter." Second place went to the "Creator Economy" team, which looked at how to predict the next influencer bestseller for publishing house DK. The team members traveled to London to learn about Bertelsmann's UK businesses at BMG, Fremantle and DK. Rod Mitecki was also one of the winners. He found the support from the workshop leaders great and reports: "We were able to work on an exciting and relevant topic. Part of our solution will probably even be implemented, which gives us a special feeling of recognition and appreciation. We also had enough freedom to try out new things, learn and grow. That made TMB an exceptional event for me." The "Content Marketing" team dealt with the question of how generative AI can be used to improve marketing in the music business and was awarded third place for its work. The students from this team visited RTL in Cologne and BMG in Berlin. The after movie shows impressively that TMB 2024 was once again a complete success. You can watch it here. Would you like to be part of TMB next year? Make sure you register for the reminder at www.talentmeetsbertelsmann.com so that you don't miss the application phase, which starts in spring 2025.
